Advertising for Independent Online Publishers
I’ve been having great success with AdSense lately, thanks in no small part to AdSense Gold.
As age-old wisdom declares, “The more you have, the more you want.” And it’s true. Now that I’m making what might be considered good money from my sites, I want to figure out how to make even more.
So, I’ve been looking at different advertising networks outside of Google, and I’ve found two in particular that might be worth looking into.
First, there’s Targetpoint.
Targetpoint has contextual text ads, like Google’s AdSense. I don’t think, however, that this is where the money is with these guys. If you’re going to go for text ads, it’s probably best to stick to the 800 lb Google gorilla.
Targetpointalso offers one form of advertising that Google does not. They call it ExitPoint, and in essence, it is a way of putting a small frame with contextual advertising on external sites you link to.
The Targetpoint Website says:
Every website has its exit traffic links, now you can generate money from them. Exitpoint provides content-specific ads in pages you link to, enabling you to display ads on web pages that are not under your editorial control. With Exitpoint, any page you link to, will start working for you – it’s another great way to produce meaningful additional income from your site. Like Adpoint – Exitpoint can be completely automatic and is also very easy to deploy.
The legality and morality of this particular scheme is a little iffy, I think. There have been lawsuits launched over framing other people’s sites with your own advertising. I’ll have to do some research before implementing, but as I’ve got over 3000 external links on my Publishing site alone, the prospect of extracting a few bucks from those link collections is appealing.
The second ad network I’m looking into is Aptimus.
Aptimus places offers from various advertisers on intermediary pages that appear when your visitor actually requests something. That could be site registration, subscribing to a newsletter, or downloading a document or software.
They advertise that they produce higher revenues per impression than any other advertising network.
I’ve signed up for Targetpoint, and am awaiting approval. I’ll have to consider if and how I can best use the Aptimus model for my current and future sites.



