I’m so excited about the software my coder is working on right now, I can hardly stand to wait.

He’s working on the best thing since sliced bread, and I’ve got to get the most boring tasks in the world done. It hardly seems fair!

Ah well.

Want a clue about what my new software does? Well, the main difference between the guys who sell information about how to use the public domain or access to public domain documents and the people who buy what they’re selling is that some people know where to get the goods, and others don’t.

This software does the dirty work of finding the goods … and the first few results I’ve run on the test program have got me very excited. So excited I can’t focus on the boring stuff. But I must, so…

Back to the grindstone.

Here’s an interesting tool. The Advanced Marketing Institute has an online tool they call the “Emotional Marketing Value Headline Analyzer”

This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.

Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.

Check it out here

Bono: “Hey Geldof, look at this!”

Sir Bob: “What is it, dude. Just looks like a road to me.”

Bono: “Yeah, it’s a road. But not just any old road. Look! It’s paved with…”

Sir Bob: “GOOD INTENTIONS! Party on, dude!”

Bono: “I heard about this road once. I don’t remember where it goes, though.”

Sir Bob: “Elton’s place, I think.”

Bono: “No, thats paved with yellow bricks, not good intentions.”

Sir Bob: “Oh yeah. Well, let’s follow this one and see where it goes. We can have a few concerts along the way”

Bono: “Sounds like fun. Count me in.”

I’ve been reading a lot about mini-sites, one-page sites, and large sites, and have not yet found a definitive answer.

Some SEO specialists are adamant that the larger your site’s footprint (i.e. the more pages you have) the better you’ll rank in Google. On the other hand, I rank darn high for some keywords with one or two three-page sites too.

I also have, quite by accident, a large site I made as a demo site a year ago that has 27,000 pages indexed in Google and an index PR of 5, secondary pages all have a PR of 4, and most of the directory is PR3. In spite of the large pagecount and decent PR, the site doesn’t get great SE rankings or a whole lot of traffic because it’s never been SE optimized.

(Incidentally, I keep telling myself I should do something with that site, but because it isn’t about a topic that interests me at all, I never get around to it. So… should I sell it? Is it worth anything? How would I even find out?)

Getting back to the footprint thing, this thread seems to indicate a bigger footprint = better SERP. Yet, it could also be interpreted as Fresh Content=Better SERPs.

But you don’t really get fresh content without growing your footprint, in most cases, so maybe they’re interchangeable.

Anybody have a definitive answer?

EDIT: Someone emailed to ask, and I guess it would help to value the site… I get about 100 unique visitors a day to it, and it does have ads, but it’s only getting a 2.0 ctr or so. Clicks bring between 15 and 25 cents a piece.

Via
JenSense:

If you know of a publisher engaging in click fraud, you can now report them anonymously by clicking the “Ads by Google” on that publisher’s site, and then including the term “invalid clicks” in the comment field. And if you do not wish to stay anonymous, you can include your email address as well.