RSS as a Substitute, or Complement, to Article Marketing?


I’m about to embark on an experiment using RSS.

I have used RSS a lot… but always made a feed of posts or articles that exist on a particular site. The feeds all had just a brief teaser of text and hopefully anyone who saw it would click on to my site.

But, I thought, I wonder if I could use RSS in the same way that I use articles, namely, to get my links on other related sites in my niches.

The best way to do this, of course, is to offer those sites something really useful to add to their site in the way of content — not just a snippet with a link.

So, what if, instead of offering a feed of pages hosted elsewhere, I offer a feed with a FULL mini article that they can post directly on their site. Within the article, I’ll link to my own web properties, but ensure that the links open in a new window so the host site won’t have to worry about losing traffic.

I’ve got a few content writers working on sets of 52 tips articles that are 150 to 300 words in length to offer weekly tips in some of my niches, and I’ll drip the content to the feed once a week.

Once that’s set up, I will need to find publishers willing to host them, and probably create ready-made scripts to display the tips on their sites — since the majority of people don’t have the technical know-how to do something like that.

And I’m posting before doing, just in case there are other people out there who are thinking about doing the same thing. Please contact me and maybe we can work together — even build a free content one-stop shop that would serve the same function as article directories do for article writers.

Write a comment or send me an email if you’ve got ideas or if you’re interested in exploring the concept further.


6 Responses to “RSS as a Substitute, or Complement, to Article Marketing?”

Leave a Reply