Archive for the 'product marketing' Category

Clickbank Publisher Hacks, Part 3: Connect with your affiliates

So far in this series we’ve created a way to redirect prospects sent by affiliates to oodles of different product sales pages from one clickbank account, and created custom affiliate URLs to ensure that affiliates are linking to your site, not Clickbank’s, for their affiliate links.

Today I want to solve on other problem I have with Clickbank.

When you run an affiliate program through Clickbank, you do not know who your affiliates are. All you know is their Clickbank ID.

I don’t really need to know their mailing address or the name of their pet canary, but it would be nice to have their name, email address and Clickbank ID.

It would be nice to be able to email affiliates about any special offers they could promote to their list.

It would be awesome to be able to send out an email to all my affiliates when I’ve got a new product.

Having a ready made list of people who might promote a new product is much more advantageous than starting from 0 affiliates with each product and hoping that a few folks will find it in the Clickbank marketplace.

And should I ever want to abandon Clickbank and move to a different affiliate management service, I would definitely want to tell all my affiliates about the new setup.

So, I need, at least in some minor way, to have my own affiliate list.

I decided that the most effective way to do this is with a combination of a bit of custom PHP and Aweber.
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Clickbank Publisher Hacks, Part 2: Why should Clickbank get all the link love?

Yesterday I created a simple (very, very simple) script to allow Clickbank merchants to redirect their hoplink to different products.

This is beneficial because it allows you to run affiliate programs for up to 50 products from one account, without creating a distracting intermediary page listing all your products. Running all your programs from one account also will increase the gravity of your account, making it look more appealing to affiliates in the Clickbank marketplace.

Today I’m going to create a script to go along with yesterdays redirection code to fix another problem I have with Clickbank. It’s nice to have a lot of affiliates linking to your products, but they’re not really linking to you. They’re linking to hop.clickbank.net.

Since we’re already giving affiliates custom codes to link to our products, why not add a second redirection script so that those custom affiliate codes give us the link love instead of Clickbank?

Yesterday we created a file called hop.php, and once we were done, our affiliate hoplink codes looked a little like this:

http://AFFILIATE.PUBLISHER.hop.clickbank.net/?prod=1

Today, we’re going to create a file called go.php which will bounce visitors to the correct hoplink from our site. The hoplink directs those visitors to hop.php back on our domain, and hop.php directs them to the correct sales page, wherever that may be. If the average visitor even had a clue how much jumping around they were doing in the background, they’d feel a little bit like Tigger. Fortunately it will generally be instantaneous and invisible to most users.
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Clickbank Publisher Hacks, Part 1: Creating a Clickbank Hoplink Redirection Script

A close friend of mine is using Clickbank to run an affiliate program for his product, but with the upcoming arrival of a second product he wants to promote via Clickbank, he ran into a problem.

Clickbank lets you promote up to 50 products, but you only get one hoplink for your entire account… that is, no matter how many products you have, the basic hoplink your affiliates will use will always land on the same page.

The three ways to deal with this limitation are:

  1. Create a new Clickbank account for each product
    However, this would mean paying a $50 setup fee for each product, and would require logging into Clickbank multiple times to check sales and stats, and worrying about multiple Clickbank cheques each month.
  2. Create an intermediary page with a link to each of the products he has available.
    It isn’t necessarily a bad idea to have a page like this, but requiring all prospects coming via an affiliate to go through an extra page before seeing the offer is bound to reduce conversions and cause confusion.
  3. Use a script to create custom redirection to the appropriate products.
    This was the route that offered the best potential. I found a number of scripts that did exactly this, ranging from $17 to $97.

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Wordpress Toolkit for Google Subscribed Links

Just a quick note to say that The Wealthy Blogger has released his Google Subscribed Links Toolkit for Wordpress.

It is absolutely awesome. The plugin is newly coded, designed for 2.5.x Wordpress blogs, but is backwards compatible so if you’re still running a 2.3.x blog it will still work like a dream.

Aside from the plugin, the kit contains complete instructions from install to setup of your feed on Google. It simplifies a complex process quite well, and warns you when things might take a while to happen so you don’t panic and think you’ve done something wrong.

It also includes 10 nice 125×125 pixel banners that you can use to promote your subscribed links on your blog. That’s handy because the size of the banner Google offers is in a size that is probably a little awkward in many blog designs. 125×125 is quickly becoming the size of choice, especially for a lot of probloggers.

The toolkit also includes an AWESOME report offering five brilliant ways to get people running to subscribe to your Google links. These are five REALLY good ideas.

The price is cheaper than dirt, so if you’ve got a Wordpress blog, it’s something you should be jumping at. I’m sure you’ll find it worthwhile.

Click here to check out the sales page.




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